photo de profil d'un membre

YEN-LY CHU

Digital Marketing Specialist

yenlylychu@gmail.com

Résumé

Solutions-focused, meticulous and result-oriented professional with 4 years of a successful career with diverse roles in Digital Marketing, especially in Social Media Marketing. A futuristic and technologic mindset with proven knowledge in Digital Creative Media.

Drop me an opportunity: https://fr.linkedin.com/in/chuyenly

Expériences professionnelles

Social media manager

AdaptiveBee , Paris - Stage

De Août 2016 à Décembre 2016

- Created engaging social media strategies and execution plans that cultivate audiences, increase online presence and enhance brand awareness for the core product: UR Web Browser
- Planned and executed ongoing innovation of content development to present new facets of products to target audience
- Monitored the success of Social Media campaigns through Social Media analytics, KPIs, and online surveys
- Assisted Product Development team in the development of new features of Customization, Music Streaming and Security Solution
- Developed a go-to-market strategy for UR Browser in Asia – define driving factors, target markets/segments, value proposition, distribution model and competitive advantage of the company and products

Highlights:
- Increased organic page views (30%) and audience size (360%) on Facebook by consolidating Brand Personality, Social Style and identifying best types of content for various social media channels
- Proposed the upgrade of UR Media Gallery into a Music Streaming station where users can download, listen to live music, create, set moods and share playlists on social media platforms

Digital content producer

EDM Vietnam Community , Ho chi minh city - CDI

De Août 2014 à Février 2016

- Oversaw design of visual elements and quality of sound elements of various content types
- Designed content strategies with the aims of engaging target audience in activities on Social Media and increasing community size
- Engaged frequently with actionable data and analytics, analyzed key metrics to measure effectiveness and to optimize digital content
- Built partnerships with online ticket platform TicketBox and global music campaign Hennessy Artistry Vietnam in promotion of Funbeach Festival - the combination of Electronic Music, Backpacking, Traveling and outdoor activities alongside the beach – in Vung Tau and Da Nang

Community media assistant

Google Korea , Gangnam-gu - Stage

De Février 2014 à Septembre 2014

- Facilitated startup discussions among entrepreneurs working in Seoul to enhance business idea exchange and increase employment opportunities in the local startup community
- Made opportunity offered by, visions and values of Google Ventures and Google Enterprise go viral on the company's social media platforms
- Assisted communications campaign for K-Google's recruitment programmes on Seoul National University campus

Formations complémentaires

MSc. International Business

IAE Aix-en-Provence - Marketing

2015 à 2016

Distinction: The Eiffel Excellence Scholarship 2015 by French Ministry of Foreign Affairs and International Relation
Extracurricular Activity: Honorably invited as Vietnamese delegate to present at Harvard Conference 2016, Harvard University, M.A

Bachelor in Business Administration

Seoul National University - Business Administration

2010 à 2014

Associations

HPAIR - Harvard Conference

http://www.hpair.org

Delegate

UN Women Vietnam - HeForShe

https://www.facebook.com/unwomenvietnam/

Social Media Coordinator

Parcours officiels

IAE Aix – MASTER – International Business – 2016 – Mgt. Général

Langues

Anglais - Courant

Vietnamien - Langue maternelle

Compétences

Music Production
Marketing Campaign Management
Strategic Planning
Content Production
Social Media Marketing

Centres d'intérêt

  • DJ
  • Video Game
  • Graphic Design (using Adobe Creative Suite)
  • Digital Marketing Talk.